CREATIVE DESIGN DIRECTOR | COLOR, MATERIAL AND PRINT
In a noisy world, finding your authentic voice is key. Let’s work together to amplify it and define your strategic future.
I am a hybrid Design Director and Creative Strategist with a 360° international vision spanning apparel, and footwear design. Passionate about the entire creative journey, I thrive on bridging high-level trend strategy with hands-on production, bringing products to life from the spark of an initial inspiration to concept to the final technical validation.
Guided by a deep sensitivity to active lifestyle and music culture, my approach pairs a bold urban contemporary vision with a meticulous eye for detail. Whether building a visual identity, selecting materials, curating macro color palettes, or designing intricate graphics and prints, I believe in creating deep stories that connect with an audience.
My "phygital" process is a rhythmic blend of tactile and digital tech: I weave together hand-painting, collage, and photography with cutting-edge digital and AI tools, all fueled by the energy of a great soundtrack!
An iconic product can be completely transformed through creative and strategic CMF design.
My passion is to blend these elements into a cohesive and captivating new expression.